Mustard Madness

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March Madness is here- now with a Middleton twist!

With March Madness upon us, Visit Middleton and the National Mustard Museum think we can elevate this game one flavor profile at a time with MUSTARD MADNESS.

That’s right, you can now vote on your favorite mustards — all available at the National Mustad Museum in downtown Middleton, as well as through its online guide. This bracket includes some of the museum’s most popular flavors and brands, from sweet and spicy, to fruity or hot. These mustards will compete head-to-head on Visit Middleton’s Facebook and Instagram stories.

You can also check back here to follow the winners!

Here are the additional details for the 2023 Mustard Madness:

  • All voting will occur on Visit Middleton’s Facebook and Instagram stories.
  • The tournament will take place March 20-April 7.
  • New voting opportunities for each category Monday-Thursday, winner of each round will be announced on Fridays.
  • All story polls will be released at 10 a.m. each day.
  • The champion will be announced on April 7.

View the 2023 Mustard Madness Bracket here (Reminder: voting occurs on Visit Middleton’s Facebook and Instagram stories only).  You can find all the mustards at the National Mustard Museum’s online store.

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Modified August 31, 2023